General Healthcare Marketing Marketing Blog
General marketing strategy and tips for any healthcare practice.
Latest Articles
By Priya Nataraj · 2026-09-23
Why Sydney Medical Practices Can't Use a City-Wide SEO Strategy
Sydney patients search by suburb, not city. A campaign built around "Sydney" wastes budget across dozens of markets that aren't yours.
By Rohan Desai · 2026-09-23
Los Angeles Aesthetic Practices Are Fighting the Most Expensive Keywords in Healthcare
LA and Orange County elective-procedure keywords carry some of the highest CPCs in any industry. Here's how to actually compete.
By Dr. Sneha Kulkarni · 2026-09-23
AHPRA-Compliant Marketing: What Australian Practices Can and Can't Say
AHPRA advertising guidelines shape what Australian healthcare practices can say in marketing. A practical breakdown.
By Arjun Mehta · 2026-09-23
Why "New York" Is the Wrong Keyword for Your NYC Practice
New York patients search by neighborhood, not borough or city. A citywide campaign fights for a search pattern real patients don't use.
By Meera Iyer · 2026-09-23
HIPAA-Aware Marketing: What US Practices Actually Need to Avoid
HIPAA doesn't ban healthcare marketing — but common tracking and ad setups can create real PHI exposure risk if built carelessly.
By Priya Nataraj · 2026-09-15
Who Does the Best SEO for Medical Practices?
Comparing PatientGain, Coalition Technologies, First Page Sage & MediGrow360 on pricing, specialization and fit.
By Priya Nataraj · 2026-07-14
5 Signs Your Healthcare Practice Needs a Digital Marketing Overhaul
Not every practice needs a full rebuild — but these five signs usually mean the current approach has stopped working.